Week 8 IMC693G

Transcript
of
Interview/Video Recorded
with
Jared Susney – Jersey Gardens LLC

Q: Why pick Jersey Gardens? What is it about you that you can offer people that other people cannot? Do have passion for your job?
JS: Well — why pick me — I don’t know – I guess because I love what I’m doing. There is no reason; I put care into my work. This sounds terrible I know. I don’t know how other business’s function – there is no local competition — I haven’t been able to check out other businesses yet because I’m still in the process of trying to build my own. Other than my passion for what I do and my intent of trying to bring people together by growing their own food I have nothing else to offer.
Q: Tell me about the types of food that you grow?
JS: For my self or for my client? You kind of have to stick to — uh you know — NJ is pretty limited to what you can grow. Plant lettuce of all kinds, tomatoes, peppers, regular herbs — thyme, rosemary, basil — most people want a salsa garden. Its just lettuce, peppers, basil, cilantro, onions. That’s pretty much it. You are not trying to sell people on beans and peas or carrots and beats, which are root vegetables. You are not able to sell those type on cost, because they are still fairly cheap things to buy. Other than the salsa garden stuff, beans, peas, zucchini, cucumbers, beats, carrots, Swiss chard, watermelons, okra, squash those are the most common things people ask for in the gardens that I have built.
Q: Explain the cost situation in terms of saving money by owning one’s own garden?
JS: First of all, the rising petroleum cost. The cost to transport food has risen exponentially recently, by growing your own food in your backyard you are not only saving yourself money but everyone else around you too in the long run. A pound of spring mix at the store could cost up to seven dollars, but you could go into your garden and cut a pound of lettuce for pennies. You are only really paying to put the plant in the ground, the cost of just some seeds.
Q: How much time does it take out of someone’s life to keep a garden running?
JS: With proper gardening techniques it should take very little time. By using proper mulching techniques and automated irrigation systems one could essentially harvest the crop in no time.
Q: You offer to come back each year?
JS: If a client’s life does not afford them any time to take care of their garden, then yes I will happily service it for them.
Q: Will you tell me about the different types of gardens you offer? Why?
JS: I try to offer, in terms of aesthetics and materials, the simplest gardens possible. Along with growing your own food, there is the idea of building them with the least amount of materials as possible but still have them look aesthetically pleasing and be efficient. That is more a personal choice more than anything. That’s just the way I am. That was the whole point of opening my own business like this. If people don’t like it they can find someone else. Luckily, everyone I’ve worked for so far has had the same vision I’ve had. So it hasn’t been a problem. It’s just — I don’t know — it is just boxes with fences around them and that’s all I really want to build. This is not to say that if years down the road — if resources allowed I wouldn’t change my perspective. Right now it is just to keep the whole process as simple as possible.
Q: So how does growing one’s own food promote community?
JS: Well – there are a few ways — to start at the base level, when the whole family tries to get involved in harvesting their own food and preparing it together — there is a sense of community not only within the family but they are able to share that with their friends and neighbors.
Q: Why do you think people are interested in that type of lifestyle?
JS: I think the whole take out phenomenon is sad and I think there is a popular interest in slow food and in preparing your own meals and being in contact with the food that you are actually cooking.
Q: Can you name some of the types of foods that your clients have made from the food that they’ve grown in the gardens you’ve built?
JS: Sure, I’ve gotten some people growing kohlrabi and they’ve been making a variation of coleslaw with it. Another popular dish is the garden sauce. Take your left over tomatoes, onions, peppers and you freeze it and keep it for the winter. One of the easiest dishes a family can make together is a big fat salad. Everyone can get together, pick their favorite vegetable and add it to the mix.
Q: Talk about the nutritional quality.
JS: Well, if you want to talk about just the tomato. The tomato that you get in a grocery store is usually picked before it is ripe and gassed to be turned ripe. That speeds up the ripening process, but in doing this the tomato is not coming to its full nutritional potential. That is just one example. But most vegetables go through the same thing and are not able to come to their full flavor or nutritional potential.
Q: Why did you get into this line of business?
JS: In high school I used to work for one of my best friend’s mother’s gardens. She was a prominent gardener in our county and I always enjoyed spending time in the garden with her. Despite my absolute lack of agricultural background, I still enjoy it. Anyway, the idea just popped in there that I had done so much gardening with Mrs. K that it became old hat. This country was at its best financially when it was agriculturally based.
Q: What was it about spending time in the garden with Mrs. K that you liked so much?
JS: It was just so relaxing and peaceful. It was always nice to make the connection between your own hard work and the meal you had afterward.
Q: How do you strive to make gardening a joy instead of a chore?
JS: Just by making it easier by using proper gardening techniques. Many people think that gardening is hours and hours of weeding, but it is not when done properly.
Q: How fast can someone have a garden built and how long before they will see results?
JS: Well — I mean — that entirely depends on what time of the year it is and what they are trying to grow. It also depends on if they are trying to grow from seed or from plant. Most gardens I have done in a few days. And if I can buy plants from a local nursery I can have people producing in a couple weeks. Uh- it would take a bit longer if it were by seed. They can have radishes in 25 days, lettuce is 40 days, and tomatoes in 60 days. Then of course there are different varieties of plants that produce more and faster or less and slower, depending on what type of varieties the client is looking for.
JS: Do you like to know where your food comes from?

Paper Edit:
Do you like to know where your food comes from?

My passion for what I do and my intent of trying to bring people together by growing their own food is what started this business.

I love what I’m doing

People can grow lettuce of all kinds, tomatoes, peppers, regular herbs – thyme, rosemary, and basil, beans, peas, zucchini, cucumbers, beats, carrots, Swiss chard, watermelons, okra, squash and so many more.

Unfortunately, with rising petroleum cost the price to transport food has risen exponentially recently. By growing your own food in your backyard you are not only saving yourself money but everyone else around you in the long run as well. Think of it this way, a pound of spring mix at the store could cost up to seven dollars, but you could go into your garden and cut a pound of lettuce for pennies.

By using proper mulching techniques and automated irrigation systems one could harvest the crop in no time.

Along with growing your own food, there is the idea of building them with the least amount of materials as possible, but still have them look aesthetically pleasing and be efficient.

When the whole family tries to get involved in harvesting their own food and preparing it together there is a sense of community not only within the family, but they are able to share that same mentality with their friends and neighbors also.

I think there is a popular interest in slow food and in preparing your own meals and being in contact with the food that you are actually cooking.

I’ve gotten some people growing kohlrabi and they’ve been making a variation of coleslaw with it. Another popular dish is the garden sauce. Take your left over tomatoes, onions, peppers and you freeze it and keep it for the winter.

One of the easiest dishes a family can make together is a mixed salad. Everyone can get together, pick their favorite vegetable and add it to the mix.

The tomato that you get in a grocery store is usually picked before it is ripe and gassed to be turned ripe. This procedure speeds up the ripening process, but in doing this the tomato is not coming to its full nutritional and flavor potential.

Many people think that gardening is hours and hours of weeding, but it is not when done properly.
It is nice to make the connection between your own hard work and the meal you had afterward.

Most gardens I have done in a few days and the clients can have radishes in 25 days, lettuce is 40 days, and tomatoes in 60 days.

[This paper edit still needs a stronger beginning and a complete ending. It also needs more substance. I plan on meeting with the owner one more time to see if I can squeeze some more information out of him. Right now the paper edit seems a bit disjointed, but I think with some tweaking I can definitely make it work.]

Assignment 6 – Shooting Script

Video Audio
WS – Back of truck rolls up, has Miller Light logo painted on it Wooshing noise of back of truck opening
WS – Man with button up and large poofy, curly hair stands at bar, blond woman sits to his right behind him and back of bartender’s brown hair is showing on right side of screen Man says, “Light Beer.”
MS – Pans to attractive brunette bartender, she holds up two beers (one Miller Light, the other says Light Beer) Bartender asks, “More taste or less taste?”
MS – Pans to man, he acts very cocky and looks down towards the bar Man says, “I don’t care.”
MS – Man proceeds to eat peanuts while bartender smart mouths him. Girl in background sitting at bar is looking off in another direction. There are people in the background moving around. Pans back to bartender while she is opening the top of the beer. Then pans back to man as he reaches and takes beer from her. Bartender says, “Kinda how your girlfriend doesn’t care that you’re borrowing her pants?”
MS – Man backs up from bar with “light beer” in hand. He continues to be cocky. Girl sitting at bar with blonde hair looks at him like he is crazy. People continue to walk around in background. Man says, “Called skinny jeans. They’re kinda in right now.”
WS – Camera pans from top of man to bottom of man to reveal his skinny jeans. They are extremely tight and his private parts look squished inside. His shirt is tucked in and he is wearing black belt. His jeans are tucked into his sneakers.
MS – Camera pans to bartender. She is leaning on bar. Included in scene is the blond woman sitting at the bar. She is looking between the two people. Bartender is giving him back some of his cockiness. Bartender says, “They’re kinda not.”
WS – Camera pans back to man showing his full frame and girl sitting at bar. He is looking down at his beer. Narrator’s background voice comes over. Man walks away awkwardly and blond girl turns back around towards bartender. VO – Narrator says, “Man up! And choose a light beer with more taste.”
CS – Narrator continues to talk while screen cuts to beige-pink tones with wet spots. Looks like beer is being poured. Flower symbol fills the middle of the sreen while beer continues to circle in around it. Beer still looks like it is being poured. Flower symbol spins with beer and disappears. VO – Narrator says, “Grab a triple hops brewed Miller Light with that great Pilsner taste!”
CS – Miller light logo comes across the screen and says, “Taste Greatness”
WS- Man stands next to table full of guys and puts down a bucket filled with bottles of Miller Light beer. Men all at once say “Heyyy”
WS – Man standing in skinny jeans next to table puts arms on hips and speaks to men at table. Man says, “Score still 21-32?”
WS – Men are looking at man in skinny jeans and laughing. African American man leans a little and turns to talk to man in skinny jeans. African American man is eyeing up the skinny jeans the man has on but in a funny way. African American man says, “Yea, just like your jean size.”
WS – Men at table all start laughing, some lean back in chairs. Man in skinny jeans makes an embarrassed face. Laughing takes place by men.
WS – Man in skinny jeans mimics the men laughing and tries to poke fun at them laughing at him. Man in skinny jeans mocks the men laughing.
CS – Back of Miller Light truck closes. It has the Miller Light logo on it. Sound of back of truck slamming shut.

Miller Light – Skinny Jeans Commercial

Video Audio
WS – Woman with British accent speaks to audience directly. Panel of people are in left background waiting patiently Futuristic soft music plays in background through the entire commercial. Welcome to the orbit institute. Moments ago we gave this group of people stylish new orbit packs. Lets see what they think.
CS – Camera cuts to Orbit gum (green packaging). The first person rips open end of packaging to reveal new casing. Can only see hands of person opening the gum. Rip sound is made from paper
Horn Sounds
MS – 1st Female – Dark hair, Caucasian, yellow shirt, looks very urban holds gum up and speaks What the …
CS – Pans to British woman – WS Frank?
MS – 2nd Male – Caucasian with glasses and sweater vest, looks a bit dorky holds gum with both hands after ripping packaging Son of a …
CS – Pans to British woman – WS Beatrice?
MS – 3rd Female – African American woman with hearty laugh and bright pink shirt holds gum package with two hands Ha Ha Ha Holy…
CS – Pans to British woman from the side Sheila?
MS – 4th Female – Younger girl, brown hair with southern accent and polka dot dress holds gum with her right hand Well kiss my…
CS – Pans to British woman – Full screen Ashton?
MS – 5th Male – Caucasian male with longer slicked hair looks at packaging confused, wearing a grey suit and country western tie Ain’t that a kick in the…
CS – Pans to British woman – side Balthazar?
MS – 6th Male – Older African American gentleman with grey hair, wears 80’s sweater holds gum with two hands Well wax my …
MS – 7th Male – Younger boy wearing light blue striped shirt, has brown hair and is chubby holds gum with two hands Ffff…
CS – Pans to British Woman – Full screen Fabulous!
WS – Shows entire panel of people, they hold up the gum packaging with right hands and smile simultaneously. Scientist is moving in background wearing white coat Ding goes off as people smile
MS – Pans to Caucasian British woman who holds up the pack of gum with her right hand and smiles, She has a sassy and friendly attitude and mannerisms. Dinging goes off again while writing goes across bottom of screen

Orbit Gum
http://www.youtube.com/user/orbitgumvideo?v=Has8vDacmo8&feature=pyv&ad=9892226388&kw=lint%20licker

Assignment 5 – Concept Papers

Jersey Gardens: Concept Paper
The Focus:
The focus for Jersey Gardens is to create a commercial. The owner would like to do a paid advertisement on Facebook. The owner is trying to reach out via social networking first, because it is a cheaper way to advertise and it hits a specific target audience who are interested in gardening and/or food. The advertisement on Facebook has to hit the key elements of what Jersey Gardens stands for. The mission statement of the company and the idea behind it bringing communities together are main focal points. Jersey Gardens may want it to be a video advertisement that runs for about 30 seconds. It will feature some footage of the gardens that have already been built, as well as the owner and his logo – the earthworm.
The Brand:
Jersey Gardens LLC – Jersey Garden’s slogan, “Lettuce Help You Get Growing,” is catchy. The business is privately owned and creates professional gardens for people who are looking to grow their own food. The business does everything from raised beds, fencing and gates, drip irrigation and timers to maintenance and cleanup. Jersey Gardens is a company that is looking to improve the quality of food and flavor for every individual. It wants the consumer to understand the health benefits that come along with growing one’s own food, as well as the nutritional quality. There is also much to be said about the cost efficiency of growing one’s own food. It saves on resources and promotes community. Great food has been bringing people together for years, so it is only natural that growing food would have the same effect.
Positives/Negatives:
The website alone needs a massive overhaul, let alone the owner’s way of marketing. He certainly has taken the cute approach by using an earthworm as part of his logo. The problem is everything from a professional standpoint looks like it came straight out of the 90’s. I did however have the chance to speak one on one with the owner of Jersey Gardens and get some good insight into where he would like to see the company in five years and the types of things he would like to improve upon. The owner realizes that he has a lot of things he needs to work on. One being his website and the other his marketing. As of now he claims that money is the biggest issue, because he is paying out of pocket to get this company up and running. At this point, he likes taking things one day at a time. He also admits that his work is petroleum intensive because he does a lot of transporting. Right now he also is lacking some of the equipment and steady manpower he needs to get his gardens up and running in a timely manner.
One of the biggest pitfalls for this company is when one Google’s Jersey Gardens a ton of other websites for companies with the same name come up. Without the LLC attached at the end, this business is nowhere to be found on the World Wide Web. Also, the website for this business has some spelling errors and a strange login section that does not make sense to new viewers. One of the great things about this company though is people in today’s society are finally starting to understand the importance of nutrition and sustainability. Growing your own food is a great way to get started with that process. People who choose to take this route will have all the health benefits with an overall drop in grocery costs. And building gardens helps to promote community interaction. A major limitation for this business is it is seasonal unless the person has a greenhouse.
The Audience:
• 25-55 Females
• Homeowners
• Upper middle class income or better
• Eco conscious
• Healthy/Foodies
• Can live in rural or metropolitan areas
• Would be someone who shops at Whole Foods
The Concept Points:
The owner is selling the idea that growing one’s own food is an entirely manageable prospect. At some point in the last 60 years, the practice of growing food was made into some sort of arcane knowledge. However, with the right tricks and tools it can be quite simple. The owner makes it clear that his range of services extends from the amateur gardener to the clueless gardener. One will want him to just build them a garden they can tend to as needed, the other will want him to build, sow, and maintain his/her garden. The client not only gets to have the satisfaction of harvesting their own food and then being able to cook with it, but also is saving money on the ever-rising organic food prices at the grocery store.
Sunglass Hut: Concept Paper
The Focus:
The focus for Sunglass Hut is to create a recruitment piece. Sunglass Hut just recently opened 430 stores in Macy’s locations. They are trying to recruit people who are style savvy and have a knack with fashion and shopping. The company really prides itself selling a product that ends up being the final touches on the perfect look, so it is only fitting for them to appeal to the type of person who wants to work in the fashion industry. The advertisement for this recruitment piece is going to be placed on the Sunglass Hut website and be a continuation of the Fulltime Fabulous theme. Sunglass Hut wants to draw in people who will really fit in with the extraordinary culture it projects.
The Brand:
Sunglass Hut showcases the newest sunglasses from some of the world’s leading brands. It appeals to people globally and is known around the world. It deals only with quality sun wear and prides itself on selling topnotch products. Sunglass Hut is a large corporation owned and operated by Luxottica Retail. They specialize in selling luxury by way of high priced sunglasses. Luxottica Retail also owns Pearl Vision, Eyemed, Lenscrafters, as well as many other brands. Working for Sunglass Hut allows employees to have a multitude of opportunities, because it is interconnected with so many other large companies that are part of the daily culture at Sunglass Hut. The company really makes one feel like he/she is part of one big happy family. Also Luxottica owns close to 85% of the brands that are sold at Sunglass Hut, which leaves little room for competition. Although its biggest competitor is Solstice, it too carries brands owned by Luxottica. Sunglass Hut’s biggest weakness is that it tends to be a seasonal market. It does its biggest business during the summer months and Christmas. Also, it does not sell products that are needed in a time of struggle. Expensive sunglasses are clearly a luxury, not a necessity.
The Audience:
Although there are very few demographics that do not apply to Sunglass Hut, they still appeal to a wealthier demographic more often than not. Because there are Sunglass Hut stores that carry lower end brands, it is hard to put a finger on exactly who its demographic is. Psychographically, they appeal to people who are style savvy, hip, current, trendy, and fashion forward. The TV show, The Hills, helped to put Ray Ban back on the map and business has increased significantly in the last few years. The target audience that the recruitment piece is going to appeal to are going to be the same type of people who wear sunglasses, love sunglasses and are trendy and fashion forward. People who are interested in the latest fashion pieces are going to want to work for a company that is constantly on the cutting edge of what is new and in style.
The Content Points:
The main points of this piece are to appeal to right type of person that fits in with the culture that Sunglass Hut is trying to represent. Sunglass Hut offers extremely flexible hours and offers great opportunity for growth and development, especially now that the new Macy’s stores have opened up. It is also a company that cares greatly about its employees and wants them to have a life outside of work. What makes working for Sunglass Hut such a great career move is it really allows one to be his/her own shopkeeper. As long as your goals are being made and the store is in good shape, the company is fine with one taking off weekends and working whatever hours suit his/her needs the best. This is almost unheard of in the retail world.

Assignment 4 – Jersey Gardens and Sunglass Hut

Jersey Gardens:

I was able to get the chance to interview the owner of Jersey Gardens and get some insight into what he believes is working for his company, what he thinks needs improving and where he’d like to see it in five years. Below are his responses to these questions.

I would like to expand my website to create a forum for clients or perspective clients to share knowledge and experiences. I’d like to get into using recycled or up-cycled materials as much as possible. I’d like to emphasize water management more. I’d like to start my own greenhouse to internalize my plant starting capabilities. I plan jobs out to a T beforehand to create minimal transportation costs and time wasting. I try to keep an open dialogue with clients for a couple weeks before groundbreaking, asking them about every little detail in the hope that home-owners will change their minds as little as possible once I start working. America was at it best when it was nearly 100% agricultural. We’ve taken food from the farms and ran it through a thousand factories. Food is community. And we’ve lost that. So the main onus is trying to reestablish community through raising food.

Sunglass Hut:

Sunglass Hut is in the process of changing a lot of aspects of the company. It has decided that it is time to navigate towards a more high fashion sunglass focus and away from selling so much sportswear. Although sportswear does make up the bulk of its profit, the cost of a high fashion piece is usually three times what one sport piece is. They also realize that selling polarized sunglasses tacks on about fifty-eighty dollars in revenue per item, and most people want polarized sunglasses. Polarization helps to block out glare and relax the eye.

Assignment 3 IMC693G

Mac frequently uses the viewpoint of creativity as a feature most buyers are attracted to. Its spots are geared towards an inventive audience. In the spot for “Out of the Box” Mac is ready to make a home movie, create a website, or play with the built in camera, while PC is stuck inside the box waiting to be assembled. In the iLife commercial Mac is pronounced good for kids with “wild imaginations.” In the commercial where PC uses a pie chart to show fun, Mac mentions how it is into movies, music and pod casts. Mac is made out to be fun and easy to use. It is clearly geared towards a creative lifestyle, but also wants the audience to know that everything a PC can do a Mac can do as well. In the Touché commercial, Mac states it is “the only computer you’ll ever need,” and makes sure the viewer knows that Macs can run Mac OS and/or Windows 10.

The psychographics that can be pulled from these commercials outweighs the demographics the company is trying to appeal to. Mac does not care how old one is, but rather what type of lifestyle one leads. It wants the audience to know that its appeal lies in how creative one can be with it and how easy it is to use.

The story of each of these commercials unfolds in a very symmetrical way. Mac starts each commercial with a very simple phrase and PC goes on to destroy its own self by showing its true colors. Then, the commercial ends by Mac sort of playing the “you did it to yourself” role. The needs and desires of the audience are met by the humor presented in each commercial. They are witty and fun to watch, and rather than wanting to turn the channel on them, one wants to watch to see what kind of trouble PC will get itself into. The audiences these commercials appeal to are witty, current, and creative.

The characters created in these commercials have real voices. One does not see two men just standing next to each other talking, but rather a Mac and PC duking it out to see which product is better. Right down to the clothing they wear, the two characters are portrayed in exactly the light Mac wants them to be seen in. The journey that the buyer goes on is fun and entertaining. One gets to see and hear what a Mac is all about and why it is the better choice over a PC. And one feels compelled towards buying a Mac because it made the audience laugh. It was light hearted, sarcastic and sharp. It makes its point without having to say too much or too little. It comes across as smarter and just plain cool. The Mac never changes. It is as cool as a cucumber the entire way through the commercial, while PC on the other hand is a different story. It falters, makes the audience weary, takes away confidence and ends up looking weak. It starts off looking reserved and smart, but ends up looking foolish and useless by the end of the commercials. Mac’s calm in the face of stupidity is the energy that gets transferred over to the audience. It makes one feel safe to buy a Mac. In fact, not just safe but rather like they need to have a Mac to be as calm, cool and collected as it appears. It leaves the audience with no other option but to side with Mac and head out to the store to buy one. Mac appears to have all the solutions to PC’s problems, so who wouldn’t want to run out and get one? That is the question left on the audience’s mind after seeing these commercials. The needs and desires of the audience, especially those who are interested in anything artsy, are immediately peaked while watching these commercials.

The Mac’s songbird is its ability to say as little as possible and still come out smelling like roses. It doesn’t need to prove itself, because it is just that good. By letting the PC make a fool of itself and dig its own grave, the Mac is able to show that it is more concrete and self-contained. The PC appears to be made up of tons of third party components and software, whereas the Mac is a one-stop trip to creative freedom.

Resources:

Assignment 2 IMC 693G

1. In Gone with the Wind the character of Rhett Butler played by Clark Gable undergoes a significant transformation from the beginning of the story to the end. The viewer perceives him as cocky, amusing, and a real ladies man when they are first introduced to him. However his brand changes by the end of the story. The viewer grows to know Rhett and sees him for who he truly is, someone who is lonely, broken and tired of Scarlett’s antics. The viewer actually begins to feel bad for Rhett and the mess he has endured.

2. In the movie Taxi Driver, the character Travis Bickle played by Robert De Niro, changes from an emotionally unsound and broken man into a man toughened by experience. He plays with the viewer’s emotions because he attaches himself to violence, yet wants to help someone as unfortunate as himself. His brand, although still not mentally sound, does make a plea with the audience’s emotions. The viewer begins to feel bad for him on some level, yet still finds it hard to completely justify his actions due to his blatant madness.

3. In the movie It’s a Wonderful Life, the character George Bailey played by Jimmy Stewart, felt like his life had been cheated. The viewer feels bad for George Bailey. It is hard not to want to sympathize with him, while also wanting to hit him over the head to make him wake up so he can realize all he has done with his life. His character has the unfortunate fate of being so fortunate in a life that is completely undesirable. George Bailey has everything, but does not realize it, because it is not the life he dreamed for himself. His brand changes when he finally sees how lucky he truly is. It makes the viewer take a step back and evaluate his/her own life even. Not having everything one ever dreams of does not necessarily mean one’s life isn’t remarkably full.

1. The timeless character of Elizabeth Bennett from the movie Pride and Prejudice is a well-known brand. Her character has been remade over and over in a slew of different movies, including that of Bridget Jones’s Diary. She is one of the most lovable and mislaid characters of all time. The viewer immediately wants to have her bravery and sharp tongue, but at the same time would like to save her from herself. In the movie her character goes from being very judgmental and foolish to a softened, understanding, grown woman. One can feel her compassion towards her family and the love that ensues for Mr. Darcy. She is a character many strong women can relate to.

2. Clif Bar is a brand that stood out to me from one of my first IMC classes. They have a creation myth that I am going to paste below. The five aspirations of the company are to sustain the planet, the community, the people, their own business, and their brand. Instead of being bought out by a huge conglomerate, Clif Bar chooses to stay a privately owned company. The company stands for making healthy choices and creating healthy food, so that it can help to sustain a healthy planet. Every ingredient they use is organic. The company even rewards its employees with a salary bonus for taking an eco friendly way to and from work. Clif Bar states, “Good food provides health, joy, and energy, and is a delight to the senses. And food, made right, can make the world a better place.” http://www.clifbar.com/food/philosophy/

Link to creation myth: http://www.clifbar.com/soul/who_we_are/

http://www.clifbar.com/

3.  In the book/movie Little Women, Theodore Lawrence also known as Laurie, is the attractive, intelligent, charismatic boy next door. He struggles with his grandfather’s expectations of him to run the family business when Laurie’s true passion is his music. Early on in the story, Laurie falls madly in love with Jo March, one of the four March sisters. But the viewer can sense immediately that Jo does not love Laurie the same way he loves her. She sees him as a brother and is not ready to commit herself to someone of his nature. Laurie pursues Jo until he finally realizes he will never be able to be with her. He states that he always knew he would be part of the March family, and does so by marrying Jo’s younger sister Amy. Amy turns out to be the better fit for Laurie and his lifestyle. And while the viewer can sense that, they also realize his love for Jo will never fade. Laurie’s brand changes when the viewer knows he has finally given up on his chance with Jo March and has become a married businessman. The viewer can recognize he has finally matured.
<img <img src="https://bittltara.wordpress.com/wp-content/uploads/2011/03/littlewomen.jpg?w=225" alt="" title="LittleWomen" width="225" height="300" class="alignnone size-medium wp-image-24"

IMC693G_Assignment 1

The Graduate:

1. For Mrs. Robinson, her marriage, daughter’s trust and love, her friends, and her reputation are at stake.  For Ben, his reputation, his parent’s approval, losing Elaine and his overall future are at stake.
2. Ben is the central character of the movie. He is a 21 year old that just graduated college and is very inexperienced in life. He is unsure of what he wants out of life and with what his future holds. The entire movie revolves around his actions and his interactions with Mrs. Robinson and her family.
3. His personal journey is about finding himself and becoming more comfortable in his own skin. He learns what it is like to fight for something he truly wants and believes in, rather than living his life for everyone else. Although one might believe his journey is about growing up, the last scenes of the movie say otherwise. Instead, you find that Ben’s life has become about drama and even though he believes he has won, he also realizes he cannot relieve himself of it.
4. The character starts off as weak and unsure of himself. He is introverted and has a lack of confidence. He becomes comfortable and lazy after he gets involved with Mrs. Robinson. At this point he has no direction or ambition. He later finds something worth fighting for with Elaine. However, even by the end of the story he still has no direction for his impending future.
5. The most complex and dynamic aspect of his character is Ben showing that when he wants something bad enough he will stop at nothing to get it. Fighting to get Elaine back showed that he was capable of caring about something without being forced to. However, once Ben has what he thinks he wants, does he really want it anymore? This dynamic seems to hold true for many people and is easily relatable.
6. Ben’s best reasons not to act are that he knows that a grey cloud will always be hanging over his relationship with Elaine. She is married, her family is still in the picture, and he acted on what he presumed to be love but never stopped to think that these are all valid reasons for him to walk away from the situation. If he truly loved Elaine, he would have let her go.

Titanic:

1. In the movie Titanic, Rose and Jack play major roles in the outcome of the movie. For Rose her future, her financial situation, her parents approval, her pending marriage and her true happiness are all at stake. For Jack, he has nothing and everything to live for and therefore has nothing at stake but to lose Rose’s affections.
2. Rose is the central character of this story, despite the fact that they story could not have unfolded the way it did without the interaction between her and Jack. The movie begins and ends with Rose telling the events of years past. She lives to tell the events of the voyage of the Titanic and the love she and Jack shared. Her personal journey is overcoming her personal obstacles with her family and fiancé wanting a different life for her than what would make her happy. Before meeting Jack, Rose does not seem to know what it is she wants out of life. Jack allows her the chance to see what true happiness feels like and allows her to be herself. Although she loses Jack, Rose goes on to lead a fulfilling life doing the things she wants. She broke free of her chains and learns to love life and live each day like it is her last.
3. Rose’s transformation comes not just from maturity and sexual adventures with Jack, but also with living life for her and not anyone else. She not only becomes a woman, but she learns to speak up for herself without being childish. She is forced to be strong and at the same time is able to give in to the things she really cares for. Jack saves her in every way possible and her transformation blossoms because of it.
4. The complex and dynamic aspect of Rose’s character that transfers its energy over to the movie is her ability to overcome living for others and find true happiness in having less and loving more.
5. The reasons Rose had not to act on her feelings were that she was engaged to a man that could take care of her financially, her life was practically already set up, her family’s disapproval of her actions, and her lack of knowledge about Jack. She didn’t know him that well to throw her entire life away for him. This in turn was of course what made their love story so magnificent.

Gone With the Wind:

1. In Gone With the Wind the two main characters have a lot at stake. For Scarlett O’Hara losing Tara, her land, her money, and the love that took her so long to discover are her greatest things at stake. For Rhett Butler, losing Scarlett, his child, and the man he wanted to be were his greatest things at stake.
2. Scarlett O’Hara is the central character of the story. The entire movie revolves around her actions from start to finish. Each decision she makes and action she takes are what cause the next step of events that follow. Scarlett’s personal journey is based on the fact that she did what she thought she needed to do to stay alive and keep Tara. Her selfishness is what fueled her ambitions even while heart-wrenching events were taking place. She was forced to show strength and perseverance, which made her stronger and more resilient but left her emotionally empty. In the end this is why she is left with nothing but her prized house, Tara.
3. Her character is transformed from a child into a woman throughout the story. Although she isn’t necessarily a changed woman in the end, she understands her mistakes but chooses to worry about them tomorrow.
4. The complex and dynamic aspect of her character that transfers its energy to the story is that she will stop at nothing to go after what she wants. Her stubbornness and will to persevere in keeping Tara and surviving so many tragedies is overwhelming and amazing all at the same time.
5. Scarlett had so many reasons not to act on the things that she did. She should have had guilt holding her back from hurting her family, especially her sister. She should have known not to go after her friend Melanie’s husband, and she should have realized not use Rhett just for his money. However, Scarlett was selfish and ultimately did not care what she had to do or whom she had to hurt to get what she wanted.

 

My wordpress blog: bittltara.woodpress.com

My youtube account: http://www.youtube.com/taralbittl

 

Hello world!

Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!